Field Notes
AirFlow Field Notes
Operator-grade content on AI automation, workflow design, and the specific systems that give founders their time back. No theory. Just what works.
Latest Posts
AgencyEducation
Stop Hiring. Start Building Agents. The Math No One Is Showing You.
There's a job rec open on your desk right now. Before you post it, run this math. Three-year cost comparison, capacity differential, and the four reasons hiring keeps failing.
8 min
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AgencyAwareness
Why Your $1.5M Agency Will Never Scale Past $3M Without AI Agents
The false-idol pattern that keeps 7-figure agencies trapped — and the specific mechanism that breaks it. A structural look at why the next hire always fails.
7 min
Read Coming Soon
5 posts in production. Subscribe to get notified when each one goes live.
AgencyComing Soon
How to Audit Your Agency's 'Slow Descent' in 90 Minutes (The 4-Quadrant Time Map)
AgencyComing Soon
Inside Marcus's Pivot: How a $1.8M Agency Killed 4 Roles, Kept the Revenue, and Took a 2-Week Vacation
AgencyComing Soon
Why 'AI Won't Replace You, A Person Using AI Will' Is Wrong (And What's Actually Happening)
AgencyComing Soon
Why Hiring Another Account Manager Will Make Your Agency Smaller, Not Bigger
AgencyComing Soon
Why the Highest-Paid Person at Your Own Company Does the Lowest-Value Work (And It's You)
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The Quiet Hour
Tactical AI workflows and the slow descent escape route — for the $1M-$10M founder. Sundays at 7am.
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